Can you even believe that 2019 is already here? Keeping busy with my family and my business has made this year fly by, and I’m so thrilled to see what’s in store for the new year!
That’s why I’m coming at you with my top 10 tips for turning your blog into your career in 2019. Whether you’re a brand-new blogger or a seasoned blogger that wishes to earn more money, I want YOU to be enthusiastic about what’s in store for the New Year too!
In no particular order, these tips are for you!
1. DEFINE YOUR AUDIENCE
Basically, this means you need to find out WHO you’re writing for and HOW you’re going to aid them. This critical step is going to draw in your ideal reader. It’s also going to help you grow quicker and start earning money.
When you’re serving specific people fill explicit needs, they remember you, they come back to you, and they endorse you to their friends! This is how businesses nurture.
Whether you’re just thoughtful of starting your blog or you’ve been blogging for years, make sure you have a good understanding of who your audience is.
This part doesn’t need to be complicated.
Actions to consider:
Begin to narrowing down one precise type of person or reader, the easier it will be to write for that person, reach that person, and give them something valuable. And remember, giving them something valuable will lead to blog traffic, recommendations, and eventual income (which we’ll get to in a minute).
And you can still write about various topics, express personal stories, and share things that you enjoy. You can and should do this! But you want the mainstream of your content to be pleasing and beneficial to a specific group.
This will be a significant part of growing your blog into a money-maker this year, so keep it in mind.
2. POLISH YOUR MESSAGE
New bloggers frequently find that they want to write about ALL THE THINGS, and they can’t find their focus.
Yet again, your content doesn’t have to be NARROW, it just has to be FOCUSED…Focused on answering problems, filling needs, and reaching a certain group of people.
So, ask yourself: when my readers come to my blog, do they know what I’m all about and what kind of content I share here, within their first 30 seconds on my site? Do my readers know about my ideals and viewpoints, and can they relate to a lot of them?
On top of that, your message should be rich and consistent throughout all of the content on your blog. This makes it easy for your readers to distinguish your writing style and character no matter where they come across your content.
Your message should consistently focus on how you can help your audience and how you want to impact people through your business, goals, and viewpoints.
As an example: my focus is on helping aspiring bloggers start, grow, and monetize their blogs. But my message goes a little deeper than that. I try to help bloggers streamline the business of blogging and take charge of their life and their profits. And I hope to convey that in all of the content that I create.
Actions to consider:
Check your “about” page and make sure that it evidently reflects your message. It’s not all about you, it’s more about how you and your blog can benefit your reader. That “benefit” can be something as simple as a delicious recipe. Or it can be something as intricate as building a website or starting a business. So, don’t overthink it.
3. MODIFY YOUR BLOG UP THE CORRECT WAY
If you want to turn your blog into a money-making business in 2019, you need to set your blog up the right way.
Don’t set it up the cheapest way, the easiest way, or the way that someone told you to on Facebook.
Set your blog up the way a real business owner would…because that’s how you turn this thing into a real business.
When you are opening a business, you want to set things up so that you actually OWN that business and have the capacity to do whatever you want with it. Move the business, modify the business, grow the business, brand the business, etc.
The complete best way to turn your blog into a money-making business is to set up on a self-hosted platform using WordPress .org. In fact, the immense majority of online businesses use self-hosted WordPress.
4. CHOOSE YOUR REVENUE STREAMS
It’s usually a good idea to select more than one revenue stream as a blogger…
You don’t really want to “put all your eggs in one basket” when you’re running a blogging business. It’s best to diversify and make sure you have money flowing in from a few different places.
This is vital because blogging income varies a lot and you can’t pledge a paycheck every Friday, or even on the first of the month…especially in the early days.
Your revenue streams might change as you grow and learn the ropes of blogging, and that’s okay too! But you want to, at the very least, have some knowledge of what systems you’d like to use to earn money.
Personally, I make my money from selling my own courses, doing affiliate marketing, and doing sponsored work.
5. WRITE GREAT CONTENT
People typically come to blogs for a few reasons:
1. Education or Information
2. Inspiration or motivation
3. Entertainment … or some variation of the three
Education or information – the person wants to learn something or needs help answering a problem. The problem can be something as simple as finding a recipe or something as intricate as designing a website.
Inspiration and motivation – the person is looking for a story they can relate to, for something to inspire them, or something to motivate them to take action.
Entertainment – some bloggers are just simple funny, they tell great stories and bring great comedic relief that we need. It might be an informational blog with a humorous edge. But either way, most readers want and need a slight entertainment in their lives!
Preserve these things in mind when you’re writing your content. Great content is the stuff that inspires, educates, encourages, and entertains!
6. GET THE JOB DONE USING PINTEREST
The one thing I wish I had done sooner in my blogging career was to figure out how to use Pinterest for my business!
You don’t need a lot of money to learn the ropes of Pinterest either, there are so many free and super affordable options for Pinterest training.
Finally, the most important thing to know about Pinterest is this: it’s a search engine where your target audience is spending time to find and save things they want to read, buy, and try.
Go where your audience is searching for you and put your content in front of them.
7. MASTER AFFILIATE MARKETING
Affiliate marketing is a great part of my business strategy. If you want to turn your blog into a money-making business in 2019, you might want to learn a thing or two about it… because it’s pretty awesome, and it’s a great way to earn money!
Affiliate marketing is basically endorsing products and services for other businesses. You recommend their stuff using a trackable link. When someone clicks on that link and makes a purchase, you get a commission.
A word of caution though: most affiliate programs take a little while to actually pay you the money you earned. Sometimes it can take 30-60 days, or even a little more.
With this in mind, affiliate marketing is not the revenue stream that you want to focus on if you have rent to pay next week. It can be a great source of income, but it takes a little while to get the ball rolling.
8. MAKE A FEW SMALL INVESTMENTS
Blogging is one of the few legit businesses that you can finance very little in, and still make money within a short period of time.
With that said, there are a few small investments that a new blogger needs to make if they truly want to up-level their biz in 2019!
Things like website hosting, a domain name, a computer or laptop, a phone or camera, some basic business education etc.
One of the biggest mistakes that new bloggers make: saying that they can’t spend any money on their blog because they haven’t made any money from it yet.
But my friend, that is like saying you can’t stock the shelves in your grocery store until you have paying customers in the store…. That’s not the way business works. You stock the shelves first, and then the customers come in and buy their groceries.
So, don’t be afraid to invest a little bit of money in your blogging business in 2019. You don’t need to invest thousands of dollars, but every business requires some investment.
Start where you are and use what you have, but don’t be anxious to set some investment goals and work hard to reach them! It will help you grow your blog so much faster.
9. START AN EMAIL LIST
Most people open and read emails every single day. We look forward to the stuff that we love and benefit from!
Start an email list for a few reasons:
1. Email is a great way to link with your audience on a personal level. When someone signs up for your mailing list, it’s because they essentially want to hear from you. They trust that you have something valuable to share with them, which certainly leads to a loyal, connected blog reader.
2. Your email subscribers are more likely to buy from you. They are chunk of your dedicated audience. If you guard their information, give them valuable stuff, and help them find answers to their problems, many of them will become future buyers.
3. Your email list belongs to you. It’s so imperative to devote time growing the parts of your business that belong to you. It’s equally significant to be able to chat with your audience each time you have something valuable to share with them!
Spend a little this this year focusing on starting and growing your mailing list.
Actions to consider
Ponder about something valuable that you can make for your ideal reader. A checklist, a workbook, a PDF guide. Create it using free software and then offer it to your readers as a freebie in exchange for subscribing to your mailing list!
10. ENJOY BLOGGING
Now that we worked through the actionable tips for making money from your blog this year, I’m gonna throw a free piece of advice at you.
Remember why you started your blog. Remember why you wanted to do this for a living.
You’ll spend a lot of time fostering your blogging baby, and progress won’t always happen as swiftly as you’d like it to. During the hard times, keep my tips in mind, along with this reminder to enjoy blogging and embrace the good times and the bad.
I hope this article was helpful! Please save this article on Pinterest and come back to it for reminders throughout the year!